ST95 & LEFT HAND
Stylist / Social Media Executive / Email Marketing Executive / Graphic Design
ST95 and Left Hand were both originally created by Massimo Osti founder of Stone Island. Today, they return under the creative direction of award-winning designer Christopher Raeburn. My responsibilities for each brand includes social media management, keeping websites current and updated and conducting all email marketing.
Photographer: Alex Flemming
PAM PAM LONDON
Stylist / Social Media Executive / Email Marketing Executive / Graphic Design
Pam Pam London is a women's online sneaker retailer. I am responsible for all email marketing, graphic design/website maintenance and styling.
REBELLIOUS FASHION
Stylist / Shoot Director / Social Media Manager
Styling for Rebellious Fashion. I directed, styled and planned each shoot. I also managed their Instagram account that has over 1 million followers.
Styling/ Art Direction : Hannah McGuckin
Photographer : Tessa Kerrs
MUA: Amelia MUA, Lucy Colan MUAV
FREELANCE STYLING
I have recently started styling freelance and have been contacted by a range of photographers and brands to help style shoots. I have really enjoyed this as I felt like I could have some creative freedom and create concepts that are unique and impactful yet still conforming to the shoots brief.
UNIVERSITY FINAL MAJOR PROJECT
"This is Not Trend"
For my Final Major project, I have created a brand and campaign with the aim of shinning a new light on luxury streetwear through cultural commentary. I was inspired by High Snobiety's prediction of "The New Luxury" and have therefore created my brand and campaign to fit within the luxury streetwear market.
My brand is called Resonate, I aimed to showcase my brand message of acceptance and 3 brand concepts which are Community, Protection and Social Consciousness through my FMP.
I focused on the representation of men within the luxury streetwear market and aimed to subvert against the conventional representations, which is often over-exaggerating their masculinity. I conveyed a sensitive and emotive representation of men to create awareness that men do not have to live up to society's ideologies of always being tough and brave.
My final major project references key issues in society such as racial discrimination, police brutality, men’s mental health and the lack of a positive community within the luxury streetwear market.
Due to the many hidden codes and messages within my brand and the significance that they have on society currently, I decided to call my campaign "This is Not a Trend" to indicate that it is more than just a brand trend, it is a movement and a step towards a positive change within society and the luxury fashion industry.
I am confident that I have exceeded my aim of shinning a new light on luxury streetwear through cultural commentary.
"THIS IS NOT A TREND"
Fashion Film - "This is Not a Trend"
Videographer: Dan Farrow
Creative Director: Hannah McGuckin
Stylist: Hannah McGuckin
Models: Ruben Landim, Dom Hadley, James McGuckin
THIS IS NOT A TREND
Digital Zine Issue 2
As Part of my FMP Iccreated 2 digital zines. In Issue 2 I discussed my campaign, my influencers, and the importance behind my campaign concept "This Is Not a Trend"
CODES
Digital Zine Issue 1
As Part of my FMP I have created 2 digital zines. Issue 1 deconstructs my brand and the hidden codes and messages that are embedded within my brand and campaign
LOOKBOOK
Campaign Lookbook
As Part of my FMP I have showcased my campaign through the use of a lookbook. This lookbook enhances my brand identity and highlights the key elements of my campaign.
CREATIVE CONTENT PAGE
Creative Content Instagram Page
I have a creative content page with my best friend Anna. This page allows us to showcase our creative ideas and personalities and experiment with different concepts. We chose Instagram as our sharing platform as we thought that this was the most appropriate platform for us to share our ideas and reach many people. We are enjoying are creative platform so far and love to see our followers engaging by liking our pictures and giving us feedback. We have been lucky enough to have the opportunity to work with brands such as Missguided, Rebellious Fashion, Femme Luxe Finery and many more. We look forward to continue creating content and seeing where this journey takes us.
FASHION FORECASTING
For this project I had to create a trend forecast for the year 2030. I focused my trend on wearable technology and created a narrative around the impact that technology has on our lives. In my trend forecasting book I created a character and narrated what a day in his life in 2030 would be like and how technology has dominated all aspects of his life.
