HANNAH MCGUCKIN
Thank you for visiting my website. I am proud to have finished university with a 1st Class grade in Fashion Marketing and Communication.
I am a creative, talented and innovative graduate with a passion of visually communicating through fashion. I have skills in styling, content development, communication, adobe software and social media.
Since graduating in 2021 I have gained experience and skills in many areas within the industry. Please visit my portfolio.
Final Major Project Fashion Film
This video is part of my university final major project.
I have created a campaign with the aim of shining a new light on luxury streetwear through cultural commentary. The aim of my campaign is to convey my 3 brand concepts; community, protection and social consciousness. I wanted to represent men in a sensitive yet positive way, subverting from the luxury markets conventional representations of men.
My campaign has hidden meanings and codes embedded within that help promote diversity, acceptance and the issues throughout society such as racial discrimination and mens mental health.
My overall 360 campaign concept “This is Not a Trend” references the importance behind my brand and campaign and how it is more than just a brand, it is a movement and a step towards a positive change for the future of the luxury fashion market.